Chris Hedges: Fighting corporate rape of US

via www.youtube.com

In this interview Chris Hedges makes the critical connection between corporate fascism and branding as management of affect - mediating how we feel versus what we know.  I think the resonance of the neoliberal ideology that has led directly to a distinctly American form of fascism or as Chris Hedges puts it "inverted totalitarianism" may relate to this incorporation of our sensory world by corporate interests.  The images we see on screen become incorporated and merged with all of our other memories, including our sensory perceptions of ideals such as freedom - the brand has the power to make us feel more free, and we incorrectly identify our freedom with the corporation.